I was browsing the web looking for a video to help explain an article I am writing just now on viral marketing and I came across a brilliant advertising campaign ran by Reebok. This may be old hat news to some of you guys as this campaign began back in 2002 but being Scottish I did not get exposure to this series of adverts. The Reebok advertisements below may not have been designed as a viral marketing campaign back in 2002 but they could easily be used now on social networking websites to generate some new brand buzz.

Terry Tate: Office Linebacker Episode 01 - Terry’s World

[metacafe]http://www.metacafe.com/watch/5922/terry_tate_long_version/[/metacafe]

Terry Tate: Office Linebacker Episode 02 - Draft Day

[metacafe]http://www.metacafe.com/watch/606419/terry_tata/[/metacafe] 

Terry Tate: Office Linebacker Episode: 03 - Office Athlete Of The Century

[metacafe]http://www.metacafe.com/watch/606420/terry_tate/[/metacafe]

Terry Tate: Office Linebacker Episode: 04 - Holiday

[metacafe]http://www.metacafe.com/watch/606452/terry_tate/[/metacafe]

Terry Tate: Office Linebacker Episode: 05 - Health and Safety

[metacafe]http://www.metacafe.com/watch/1560/terry_tate_2/[/metacafe]

OK.. so this advertising may not be to every-ones taste but I wish that more adverts like these was produced instead of the poorly conceived trash that uses the louder volume trick to get peoples attention during ad-breaks which just annoying. It can only benefit a company to produce material like this as I would happily watch this over and over again and laugh every time and I am also more than happy spreading the videos like I am doing now to you guys which results in greater market exposure for Reebok for absolutely zero additional cost to them.

Now how on earth am I going to produce grabbing advertisements and campaigns like that without spending as much as Reebok probably spent?

I hope you enjoyed those series of advertisements and if you want to find more just do a search on Youtube for Terry Tait as I believe there are 8 episodes in total. If anyone knows of any other great funny campaigns let me know and I will share them with everyone so that they can enjoy and hopefully be inspired to better them.