Below you will find a glossary of commonly used terms on our website and a brief description to help you come to grips with the terminology. If you do not find a definition that you are struggling with please drop me an email and I will add it to the website.

A

Affiliate Marketing

Affiliate Marketing allows a business to pay a fixed fee or percentage of each sale generated to the individual or company who markets their products.

B

C

D

Deep Linking

Deep Linking is any type of link that goes to any page of a website other than its home page. For example :- http://www.meatshake.co.uk/make-money is a deep link to the website http://www.meatshake.co.uk/ as it goes to a deeper level of the website than the front page.

E

F

G

H

I

J

K

L

Link Baiting, linkbait and linkbait

Linkbaiting is the process of getting links back to your website. This can be done by providing useful tools that people will link to or by creating some sort of controversial story which people will spread and link back to.

Lead Lists

A lead list is a list of potential customers or site users.

M

N

O

P

Pay Per Click (PPC)

A form of online advertising where advertisers pay a set amount of money each time a visitor clicks on a link taking them to their website.

Q

R

S

Search Engine Optimisation - SEO

SEO is the abbreviation for Search Engine Optimisation. SEO is just the process of optimising a website so that it is much easier for a search engines such as Google or Yahoo to index your website in the hope that they will rank your website the first or as close as possible for specific terms which in turn will result in the website getting traffic.

T

U

V

Viral Marketing

Viral Marketing is a marketing message that spreads naturaly from person to person because they want to pass the message on. This is a very powerful form of marketing as it is a message that is spread by other people which means that it looks a lot more like help than sales talk.

W

X

Y

Z