A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products.
The study generated some interesting results regarding the type of content that is most often [...]

It’s human nature. Everyone loves getting something for free. Business owners can use this behavioral truth to increase traffic to their websites and generate qualified leads.
Not everyone who visits a website is ready to make a purchase. In many cases, consumers will comparison shop, visiting several times before making a decision. [...]

Long before the internet rose to its position of importance in marketing, the use of article marketing was considered a useful promotion tool in print media. Today, the availability of online venues such as websites, ezines and newsletters via email have created an even greater need for well-written articles on a variety of topics. [...]

Just how influencable is peer pressure on people? This is the question I have been conducting research on in order to get a better understanding on this aspect of marketing (not for evil purposes of course)
Anyway, I stumbled across a video on metacafe which demonstrates peer pressure in a really funny way.

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Lead Generation and the Part It Plays in Business
Lead generation has been around practically since the beginning of business as we know it. Some businesspeople do their own lead generation, while others pay professional lead generation firms to handle it for them. But one thing is for certain: Lead generation is important [...]

Is it possible to market to the world with out uttering a single word?
I found a very effective advert created by Amnesty International that looks like it was developed for French television yet when I watched it I understood its simple but effective message.

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Guerrilla marketing is all about hiring a gorilla suit and running around the city center giving free bananas to anyone who wants to listen to your message. OK…I think I probably have to work on my humour but it made me laugh. Today I am going to look at what is guerrilla marketing and try [...]

I bet that each and every single one of you has received far more than one piece of spam email in your life probably even today. Each and every one of those Spam emails is designed to be sent to as many people at once regardless of them wanting or needing the product in the [...]

You know that urge you get while sitting on the sofa watching the TV, you know the one I mean, the one where you feel the need to get up immediately sell the wife and kids so that you can buy that shiny new car you didn’t know you always wanted?
OK…I am exaggerating a bit, [...]

Quick lockdown your computers and pull out your internet connection…Ok so its not that kind of virus but today we are going to be looking at the subject of “What is Viral Marketing”
Viral Marketing is named after the way it behaves. The idea behind viral marketing is to create a message that engages with the [...]